You're already using AI regularly in your agency. You're using it to think through problems, explore strategies, and make better decisions.

But here's the real question: as AI gets better at doing what agencies do, how do you stay indispensable?

The answer isn't using AI less. It's getting smarter, faster. And the fastest way to do that is making AI work at the level it's actually capable of - which means giving it the context it needs to understand your business, so you can make better decisions.

The Problem

Right now, you're probably not getting that level of performance. Here's why:

Most of the time, the AI you're talking to doesn't know anything about your business. It doesn't know your clients, your services, your constraints, your tone, or what "good" looks like for your agency. So it gives you what it thinks an "average agency" would want.

You ask for a client email. It writes something formal and generic.

You ask for campaign ideas. It suggests things you'd never actually use.

You ask for strategic advice. It makes assumptions that don't fit your business model.

And each time, you spend mental energy course-correcting, re-explaining, and steering it back toward what you actually need.

You're getting value. But you're not maximizing what's possible. You're just getting more efficient at what you already do.

Why Context Changes Everything

Here's what most people underestimate: context isn't just helpful—it's what enables AI to perform like a C-level strategist rather than an entry-level assistant.

The quality of output isn't just model-dependent. It's overwhelmingly context-dependent.

A strong model with weak context will underperform a weaker model with rich, specific context about your business.

Think of it this way: you wouldn't hire someone and expect great work on day one without any onboarding. You'd tell them who you serve, what you offer, how you operate, what matters, and what to avoid.

AI is no different. When you give it context once, it stops operating blind. It starts operating like it actually knows your business. And that's when you start making better decisions, operating at a higher level, and positioning yourself to stay ahead of disruption.

What Changes When You Add Context

When AI has proper context about your agency, four things happen:

1. Better Interpretation

The same question means different things for different agencies. "Write a follow-up email" produces wildly different results depending on whether you run a paid ads agency or a web design agency. With context, the AI interprets your requests correctly the first time.

2. Higher Relevance

Generic advice disappears. The AI stops suggesting tools you don't use, strategies you'd never deploy, or language your clients wouldn't understand. Every answer becomes more immediately useful.

3. Compound Consistency

Without context, every answer is a one-off. With context, the AI starts behaving like it knows how you think. Over time, outputs feel aligned with your business, not just technically correct.

4. Strategic Acceleration

This is the big one. When AI understands your business deeply, it doesn't just help you work faster - it helps you think better. You start seeing opportunities you would have missed. You make better decisions. You position yourself strategically instead of reactively.

The Solution

A context document is a simple file that captures the essential information about your agency. Who you serve. What you offer. How you work. What you care about. What you avoid. What "good" looks like in your business.

You write it once. You add it to your AI tool's custom instructions. And from that point forward, every conversation starts with the AI already understanding your business.

This sets the foundation that enables you to maximize what AI can do for your business.

Next week, we'll walk through exactly how to build your context document in under an hour.